Today the conventional offline home based business is dead. The internet is the only way to truly create massive success from home. conventional home based businesses have always been focused offline with entrepreneurs stuffing envelops, posting bandit signs, spending all their time at the post office. The home business owner’s reach has been limited by their location, their finances, and the resources they can get access to.Now add the internet.Everyone has an equal chance to reach people all over the planet. If you have access to the internet you can advertise your business.The most important thing in developing your online home based business is taking the time to develop it.There are millions of marketers competing for attention online, so each business owner has to create their own voice, and this takes both time and effort. Internet users are more discerning today, they are marketed to all over the internet and they are tired of it. They ignore ads. They know the links on the right hand side of Google are paid ads and by and large don’t even give them a second glance. To stand out you have to develop your voice, give people valuable content, and be all over the web.Creating Your Voice:-Pick your target audience. What type of person do you want to connect to? Who are your ideal customers? In this step it is best to really see in your mind’s eye your ideal customer and think about where they are online. What type of questions are they asking? What are they trying to learn about?-Pick an area of interest you have some expertise in. You do not have to be an expert to have expertise. In your lifetime you have accumulated interests and knowledge on your interests. You can share that knowledge with others.-Learn what other people are saying about your area of interest.Learn as much as you can so that you can deliver good quality information to your customers and clients.-Start writing. If you passed the 8th grade you can write good content online. The vital part of online writing is that the content you deliver is great quality information, even if the writing is a bit clunky. Remember if you don’t write you won’t reach anyone..-Make your own blog or website with the content you create.. Load your website with as much good quality information as you can.Information is like currency online. It’s what people go online to look for. If you can provide good quality information your prospects will be more interested in doing business with you. People do business with people, not corporations. You are create brand You, and showing prospects how you can help them. If you always deliver what people want, they will keep coming back for more.Remember, until you create bridges to it, a website is just an island. Now that you’ve got great content and your website you will need to start driving your ideal customers to it.